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News Release

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Rihanna Announces Fenty Trio Pop-up


Rihanna to celebrate Fenty brand anniversaries with in-person beauty and fashion experience


Los Angeles– Today, Rihanna, the visionary Founder and CEO of the global beauty and fashion brands Fenty Skin, Savage X Fenty, and Fenty Beauty, announced the launch of the Fenty Trio Pop-up at the Grove in Los Angeles, California, from September 15 to September 17th. This weekend-long beauty and fashion experience will celebrate the anniversaries of Rihanna's groundbreaking product lines, her unwavering dedication to championing inclusivity, and the launch of a limited-edition anniversary pallet and hoodie.


The in-person Fenty Triage Pop-up launch will not only celebrate the anniversaries of Rihanna's industry-defying brands, but also the diverse and fierce community of women who support and uplift each other.


"Every launch is exciting— Fenty Beauty started it all, and with Fenty Skin and Savage X Fenty, we've continued growing our global community, redefining sexy, and providing beauty solutions for everyone. Fenty's anniversaries are significant to me on a personal level, and this pop-up felt most ideal for recognizing our community of women of all sizes, races, and ethnicities up close," said Rihanna.


The Fenty Trio Pop-up shop will be divided into 3 themed rooms, each dedicated to a specific product line:  Fenty Skin, Savage X Fenty, and Fenty Beauty. The layout is designed for photo opportunities and to commemorate the launches of each product line while fueling beauty discovery, instilling self-love, and showcasing in-store innovation. 


"The entrance is dedicated to Fenty Skin, the newest member of the Fenty brand, where guests can customize a skincare routine that really speaks to them," said Natalie Guzman and Christiane Pendarvis, co-presidents of Savage X Fenty. "The Savage x Fenty room will have mannequins that represent a diverse range of body types and fitting rooms equipped with digital kiosks for browsing and scanning items. Fenty Beauty's room will feature a shade-matching pinwheel for all 40 foundation shades, makeup artists ready to answer any questions, and life-sized makeup pallets for the perfect photo opportunity".


The first 50 guests in line will have the opportunity to meet Rihanna in person and receive a signed, limited-edition anniversary hoodie along with the limited-edition anniversary makeup pallet.


“Fenty would have never become a global beauty and fashion movement without the powerful and diverse community of women who believe in me and my brand,” said Rihanna. “In honor of Fenty’s anniversaries, I want to celebrate them like they celebrate Fenty, and I can’t wait to meet them in person!”.


The limited-edition hoodie and makeup pallet will be available for purchase online and in-store at the Fenty Trio Pop-up from September 15th to September 17th at The Grove in Los Angeles, California, while supplies last.


About Fenty Beauty and Savage X Fenty by Rihanna

Rihanna was inspired to create Fenty Beauty & Fenty Skin after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. Starting with Fenty Beauty foundation, face primer and Gloss Bomb, she launched a makeup line “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. From Pro Filt’r Soft Matte Foundation, Hydrating Foundation & Powder Foundation that changed the game with 50 inclusive shades, to the fan-fave concealer and setting powder, to the wide shade range of cream blush, Fenty Beauty products are designed to feel lightweight and love to be layered. Most importantly, Rihanna creates makeup to inspire.


Savage X Fenty embodies fearlessness, confidence, and inclusivity. With a team assembled from the industry’s elite, the label has disrupted and redefined the marketplace with its accessible price points, extensive assortment of styles made for everyBODY, and unique approach that celebrates individuality. “We want to make people look good and feel good,” explains Rihanna, who approaches Savage X Fenty with the same mentality she does all her projects—to make something new and fresh that everyone can relate to and feel confident in.


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